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Brian Drury's Articles in CRM

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  • Why CRM Projects Fail
    This articles looks at some of the “human”, i.e. people-related factors that can cause a CRM project to fail. It then discusses why, for those businesses already utilising Microsoft® Outlook® for their day-to-day e-mail, diary and contact management, implementing an Outlook-based CRM system gives you the best chance of overcoming these issues and ensuring a successful CRM implementation.
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