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David Cowgill's Articles in CRM

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  • Avoiding CRM Failure
    Customer relationship management (CRM) has consistently been perceived as a high-risk, high-reward application area within e-business.
  • Five Steps to a Successful CRM Implementation
    Review a stack of business journals and three letters will likely pop up time and time again - CRM. The universal acronym for customer (or client) relationship management, CRM is seemingly the Holy Grail of today’s business manager.
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