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Dick Wheeler's Articles in Marketing

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  • How to Treat International Visitors at US Trade Shows
    How to have a successful trade show experience with international guests.
  • Succeed at Live Trade Show Presentations
    How to succeed at trade show live presentations
  • Nine Tips on How to Set Goals for Your Trade Show Exhibit
    It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, “If you don’t know what you want to do, it’s harder to do it.” This is good advice especially in the trade show exhibit arena. It is crucial to establish goals and set objectives before you plan to exhibit at a trade show. As with any important marketing effort, you measure success by how well the activity performs against your stated goals. For example, ask how many hot leads do I need in order to justify the cost of our exhibit? What is my projected close rate needed to warrant my trade show booth budget? You get the idea.
  • What to Expect From a Top Flight Trade Show Exhibit Company
    To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right?
    But what can you expect to find at the prototypical, top-of-the-line trade show exhibit house?
  • Tradeshow Success Tip: Qualify Leads
    Tradeshow exhibitors often miss important leads at trade shows because they have no lead development strategy. In addition, according to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up.
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