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John Stanley's Articles

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  • Retail Makeovers - It’s Not Just For Reality TV
    In today’s competitive retail market, stores have to reinvent themselves every four years, otherwise consumers would get bored and loyalty would decline. This is a sobering thought, a retail “makeover” every four years just to stay in the retail game.
  • Retail Success is Anything but Beige
    Retailing has developed into the hourglass environment, with the “beige” business being squeezed in the middle. Being “beige” in retailing is a recipe for failure.
  • Protecting Your Brand
    The world is getting smaller and ideas move around the world rapidly. One of the challenges as a retailer is mounting and protecting your brand or retail uniqueness. I am often confronted by clients who are worried that somebody will pinch their ideas. My reaction is always don’t worry; they cannot pinch your brand or image.
  • Target Your Business to an Age Group, Not to the World!
    As a consultant working with retailers, one of the first questions I ask a client is can they paint a picture for me of a typical customer. Some clients can be very specific, whilst others just give me a blank look, then follow it up by saying everyone is a potential customer; how can they paint a picture of a typical customer?
  • Provide a Customer Experience, but What Do They Really Want?
    As retailers, we often talk about providing our customers with a memorable retail experience, yet we often forget to ask the consumer what they want.
  • Who Wants Customers Anyway?
    This article promotes the ethos of client rather than customer and of recruiting and training team members to be hosts and consultants rather than adopting a traditional salesperson or floorwalker role in businesses.
  • A Day in the Life of a Customer
    The key in today’s competitive climate is to ensure you invest in your team to ensure they are the best ambassadors you can have when they deal with your customers.
  • Innovation ..... What is it?
    The role of the retailer is to create more fun opportunities for the fun lovers and to convert the other 50% into fun lovers. This means you have to be an innovator. Keep doing what you have always done and we will not change the paradigm. But, it is easy to say become an innovator, but how do you put this into practice?
  • Bridging the Information Gap
    The role of a retailer in today’s highly competitive market is to bridge the information gap between consumer and product.
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