John Stanley's Articles in Business - Entrepreneurial and Business Related Articles

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Retail Makeovers - It’s Not Just For Reality TV In today’s competitive retail market, stores have to reinvent themselves every four years, otherwise consumers would get bored and loyalty would decline. This is a sobering thought, a retail “makeover” every four years just to stay in the retail game. Retail Success is Anything but Beige Retailing has developed into the hourglass environment, with the “beige” business being squeezed in the middle. Being “beige” in retailing is a recipe for failure. Innovation ..... What is it? The role of the retailer is to create more fun opportunities for the fun lovers and to convert the other 50% into fun lovers. This means you have to be an innovator. Keep doing what you have always done and we will not change the paradigm. But, it is easy to say become an innovator, but how do you put this into practice?