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Robert II Smith's Articles

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  • Marketing Your Personal Brand: Using The 4 P’s
    The world today is a marketplace, with many industries and booming career options. The jobs scenario is bustling with people who are well educated, smart, presentable and ambitious and of course equipped with that killer attitude. Everyone wants to be someone.
  • Effectiveness Of Online Branding
    The topic of online shopping has been of particular interest to practitioners, academics and marketing strategists and lot of research has already gone into determining whether online companies perform better than their brick-and-mortar counterpart and whether expanding operations online improves profitability, revenue and brand reputation.
  • Modular Structuring & International Outsourcing
    Modular structuring and international outsourcing--seems like everyone is doing it nowadays—and if you’re not, you’re missing out. Nevertheless, just how many of the attempts at modular structuring or international outsourcing have actually worked? Modular structuring and international outsourcing are fraught with negative outcomes and huge risks. Organizations can fail overnight. Yet, many organizations are still willing to take the leap.
  • Running head: Challenges of Online Team Communication
    Temme and Katzel (1995) stress that the effective team-building requires the combination of clear team goals, empowerment, atmosphere of trust within the team, authentic participation of every member of team, innovative approach to work and ability to manage risks, proper leadership and ability to make the constructive changes.
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Broomfield, CO 80020

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