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  • Who Else Is Looking to Attract and Retain Hispanic Customers and Employees?
    According to Dr. Rodriguez, "With the tremendous growth of the Latino demographic in the United States, companies are realizing that Latinos have a lot of purchasing power. So companies want to tap into this market, but they are recognizing that in order to do that, they need more Latinos working within their organizations that understand the Latino culture. It's hard to market effectively to Latinos if you don't have any Latinos working in your marketing department."
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