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Tim Whiston's Articles in Marketing

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  • Definition Of A 'Lead'
    You see headlines all the time about 'Hot leads' 'Fresh Leads', etc. With this kind of lingo in place, one is likely to get the idea that a 'lead' is some sort of baked good.

    I'm being silly of course. I'm sure you have some idea of what this term refers to.

    A 'lead' is an individual who has expressed some initial interest in your product, service, or opportunity. Typically, this interest is displayed in the form of a request for more information; i.e. filling out an op...
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