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Business networking locally It is important to recognize that building a business network is NOT the same as selling a product or service. Your goal may be to find more clients but your network foundation will provide more than income. It is an expanded resource of knowledge, targeted information, support when you need it and relationships that will come in handy when you least expect it. Networking with previous customers Your direct contacts may provide advice, counsel and support. But, it is THEIR contacts that create a new customer base, provide a supplier, get venture capital or introduce you to the person you need to close a deal. Perhaps the term business networking is a misnomer. Think of it as people networking, because it is PEOPLE that make networking successful.